新时代B2B营销高管亚洲峰会于9月20日盛大开启
2012年9月20日 中国 上海
发布日期:2012-09-20




Global ConsignIndex Co., Ltd 将于2012年9月20至21日(星期四、星期五)在上海绿地万豪酒店举办第三届B2B营销峰会——新时代B2B营销高管亚洲峰会Neo B2B Marketer Asia Summit

论坛主题

此次活动将由海内外30多位演讲嘉宾出席,他们主要来自于著名企业的全球和亚太区营销高管,分布于不同的B2B行业(如工业原料、技术设备和专业服务等)的不同B2B营销领域(前端营销、品牌沟通和后端营销)。

社会化营销、云技术、移动互联网、web 2.0诸多全新的理念等将营销带入了崭新的时代,机遇与挑战并存,B2B的营销者们如何才能承担更多的重任?30位副总、首席营销官演讲嘉宾将做客本届论坛,为我们带来在新B2B营销环境下的最新动态——B2B demand generation需求发掘,B2B brand communication品牌沟通,B2B factory marketing后端营销。

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举办初衷

在近些年来与客户的交流中,Global ConsignIndex Co., Ltd 发现,很多B2B营销者都表示自己遇到了诸多困难,例如:

-   糟糕的demand generation需求发掘

-   应当如何改进leads management销售线索管理策略

-   如何在web 2.0时代制定最佳的营销战略

-   怎样留住品牌忠诚度日益地下的客户

-   改良低效的CRM系统和策略

以上这些问题都将是我们讨论的重点。此外,我们也欢迎您带着自己的问题和案例来到我们的峰会,与在场的嘉宾一同探讨研究。

 

参会者来自以下B2B营销职能和行业

-   B2B前端营销Field Marketing

-   B2B市场沟通

-   B2B 后端营销(产品营销)

-   B2B工业产品和原材料

-   B2B技术和解决方案

-   B2B专业服务和咨询

 

日程与议题

Day One: Thursday, September 21st

07:30   Registration & Coffee

08:30   Welcome Address        

08:50   Session 1: B2B Marketing Dynamics

09:30   Session 2: New Responsibilities

10:10   Tea Break & Networking

10:40   Session 3: Buy-In Oriented B2B Marketing Strategy

11:20   Session 4: Demand or Brand

12:00   Session 5: Market Automation Tech contributes the new value for B2B business domain

12:30   Session 6: 

Track A (B2B demand stream)

A1. Direct Marketing to Generate Market Demand

A2. Complex Service Marketing

A3. New Account Marketing

A4. Engaging Sales Learning

Track B (B2B brand & PR 2.0 stream)

B1. Client Engagement 2.0

B2. Brand Loyalty

B3. B2B Brand Activation

B4. Content Marketing & Social Marketing in B2B Domain

Track C (B2B factory marketing)

C1. Industrial Marketing

C2. New Product Marketing

C3. Product Lifecycle Marketing

C4. Demand Forecasting in B2B arena

17:15   Night Gathering

Day Two: Friday, September 22nd

08:50   Session 9: Boundary between B2C and B2B Marketing is becoming blurred or cleared

09:30   Session 10: Innovation to Engage Demands vs. Neo Marketers Organization

10:10   Tea Break & Networking

10:40   Session 11: Focus from B2B selling process to buying phase

11:20   Session 12: Nimble Strategies for Today’s Small Organization on the Move

12:00   Session 13: Marketing Talent Engagement

12:20   Session 14: 

Track D (New Marketing Arena - Case Study)

D1. Influencer Marketing

D2. Neuro-Marketing

D3. Professional media marketing

D4. Email marketing

Track E (New Communication Age - Case Study)

E1. Brand Strategy in digital 2.0 world

E2. B2B Brand Communication & PR

E3. Design global & local search strategy

E4. Guerilla marketing

Track F (Showcase & Solution Demo)

17:15   Wine tasting and networking

注:为照顾来自非汉语国家、地区的演讲嘉宾和参会者,本届论坛将全程英文运作,会刊等会议文件也将采用英文作为唯一语言。

演讲嘉宾

我们的演讲嘉宾不仅有经验丰富的营销专家,也有来自学术机构的市场学教授,从理论和实践的角度为我们带来全新的立体营销信息:

-   VP of Marketing, Blue Coat System Asia Pacific & Japan

-   Global VP of Marketing, Cisco USA

-   VP-Marketing, Cisco Greater China

-   Global Marketing & Communication Director , Tyco Electronics

-   Global Channel Marketing Director

-   Global Chief Marketing Officer, OpenText USA

-   Interactive Marketing Director, Coca-Cola Asia

-   VP-Communications, American Chamber

-   Senior Director Marketing Asia Pacific, Citrix

-   Strategic Marketing Director, Alcatel Lucent Asia Pacific 

-   VP-marketing, MFG 

-   Asia Field Marketing Head, Lumesse

-   Marketing Head, Infosys China

-   Marketing Director, Sherwin Williams Asia

-   Marketing Director, CARLISLE 

-   Head of Marketing, SAP/Sybase Asia 

-   Director, Asia Communication, Texas Instruments

-   Director, Product & Marketing, ADP

-   Marketing Director, Dassault Systems, Asia Pacific & Japan 

-   President, Global Source Asia 

-   Head of Indirect Sales & Marketing, Mercer Asia Pacific & Japan 

-   Head of Marketing, Eaton Asia Pacific & Japan

-   Head of Marketing & Operation, Raytheon Professional Service

-   Head of Communications-China, Alfa Laval

-   Former Marketing Head, Nokia Siemens Networks Greater China

-   Head of Communications Asia Pacific, Global ConsignIndex

-   Regional Marketing Director, TMF Group

-   CEO, RMG International

-   VP-Marketing, Tora Trading Services

-   Head of Communications, CECCG

-   Brand Director, Aon-COFCO Insurance

-   Partner, Global Innovation & Marketing Organization, McKinsey 

-   Chief Principle Professor, CEIBS

-   Marketing Director Asia, E&Y 

-   …

相信在本次峰会中您将获益匪浅!


关于“内容百分百” (www.contentour.com)



CONTENT100(内容百分百平台)是商业视频分享平台,就当下热点话题和痛点采访不同职能部门和业务领域的意见领袖,定期发布的内容,紧跟行业趋势,洞察商业情报。

跨盈指数是领先的B2B专业服务行业商业社交化科技公司。我们为专业服务领域营销者提供O2O闭环营销解决方案,高效地为客户提供B2B精准需求挖掘和内容传播;我们为商务人士提供学习、交流和分享的机会,通过线下高端聚会和线上视频分享平台。

联系人:Bella Chen
电话:(86) 21 5631 3008 
邮箱:bchen@consignindex.com




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