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We are glad to confirm 20+ international speakers from various B2B professional service industries and B2B technology and equipment firms. More...

8th B2B Marketers’ Event - Professional Service Marketers Asia Roundtable 2013

Oct 24&25, 2013
Shanghai, China

Focalization

Programs of ConsignIndex are featured by solution discovering, expertise sharing and professional social network expanding.

We are glad to issue the new 2013 project named Professional Service Marketers Asia Roundtable 2013. Client Loyalty is becoming the most factor for B2B marketers in PSM, how to handle them? The new technology changed buying behavior, how to get high ROI in new marketing? Come to the event and you will find the all the answer you need.

This roundtable is right about the Professional Service Marketing environment (especially in China) and new marketing way issues for B2B marketers.

B2B Marketers in charge of or responsible for:

- B2B Content Marketing
- B2B Social Media Marketing
- B2B EDM/Direct Marketing
- B2B Email Marketing
- B2B Event Marketing
- B2B Digital Marketing
- B2B Online Marketing
- B2B Product/Service Marketing
- B2B Technology Marketing
- B2B Marketing Communication
- B2B Demand Generation
- B2B Brand Engagement
- …

What B2B Firms Categories we focus:

- Legal Firms
- Management Consulting Firms
- 3PL/4PL Firms
- Customers Service
- Technology Firms
- Strategic Advisory
- HR Services Firms
- Accounting Firms
- Business Solution
- Any other Professional Service Firms

Main vendors are the professional service providers for the management functions like

- HR
- IT
- Finance
- Logistics
- Operations
- Procurement
- Technology & Development
- Customers Service
- Sales & Marketing
- Marketing & Sales

View the latest programme

Main Topics

- Differentiate yourself to be preferred service provider
- PSM in China 2014: Risky or Opportunity?
- New technology pushes your clients driving on the highway
- Attention: The Shaking Client Loyalty in PS market
- Super - Junior Marketing Budget for PSM
- CMOs - to survive in the organizational cracks
- People buy something from People – deal with people and the new tactics you need to promote your
professional service
- What does “qualified marketing staff” come from: source the PSM you need?
- Sales & Marketing Alignment: Build the LEAN communication channel and adaptive to the client dynamics
- From sales driven to marketing driven: Build the culture for real-time marketing in organization
- Capture customers’ heart with thought leadership content
- Mobile App: A Chance of Sunshine
- Branded content or content as brand brings PSM a good success in the future
- Fishing the Leads in Big Data Ocean at Real-Time
- Is traditional way murdered in the digital world?
- Traditional Media? Social Media? Professional Media!
- Social Media: a hotly contested spot
- A positive image in online reputation management
- Measurement and Audit on your Content Strategy
- Direct Marketing vs. Multi-Channel Development

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