Demand Generation China Forum 2012

Mar. 22&23, 2012
Shanghai Marriott Hotel, China

Focalization

Programmes of ConsignIndex are featured by solution discovering, expertise sharing and professional social network expanding. Special emphasis is placed on demand generation.

B2B marketing becomes more difficult than ever due to the new dynamics of b2b environment like innovative technologies, multiple information channels, and well-educated user market. As a result, the buying behavior of B2B users change fast especially in B2B professional service and other b2B equipment and technology industries. From leads generation approach to demand generation approach, B2B marketers, are you well prepared?

The event is dedicated strongly to providing strategic business intelligence as well as competitive advantages to all participants. It will once again bring together outstanding minds in the region to share case studies, encourage insight exchange of the demand generation, interact and network to a full scale and acquire substantial know-how from pragmatic instances of demand programs’ gain and loss.

Exclusivity and Excellency best depicts the event features. Industry thought leaders are encouraged to learn from each other and explore key solutions in the market. ConsignIndex holds a high standard of selectivity as a commitment to quality, which ensures productive event participating experience for everyone.

Main Topics

﹒Neo period of B2B marketing
﹒Key components of demand generation
﹒Content! Content! Content!
﹒Why a lot of leads generation program failed
﹒New Tech under New Dynamics: SEO, Mobil Marketing…
﹒Marketing & Sales Alignment
﹒Market automation for demand generation
﹒Leads Nutrition case studies

Key Features

﹒Understand of the new dynamics for B2B marketing
﹒New B2B marketers territory and case study
﹒Fresh case studies in telecom, technology, professional service, legal and others
﹒Success of leads generation program and why some of them failed
﹒Generate efficient content marketing strategies
﹒Understand of social media in B2B space
﹒B2B marketing resource planning allocation monitoring track and measurement
﹒Latest demand generation techniques and strategies
﹒Changes of B2B marketing in SEO and mobile marketing
﹒B2B Marketers Net at Online B2B community of professional Media
﹒Develop a robust lead generation & conversation strategy that delivers a ROI on the hottest leads
﹒The new value of digital media for engaging your clients on real time and right time
﹒Examine how to demonstrate the value of social media to senior business leaders to get buy-in
﹒Use web to drive visiting traffic to generate demand